Moore was formed in 2015 and has experience working strategically with Nike, Tesla, Uber, Ralph Lauren, P&G and ING from brand, customer experience and growth perspective. It has worked extensively with Wonderland in the past years to bring strategy to life in design and innovation. 


Nike Train and Play is a recent joint Wonderland x Moore project that brought to life "an augmented reality game" that allowed for kids and parents to exercise together - wherever they were. It was released during the Corona lockdown and received more than 1,7m views and garnered thousands of active users with an average engagement time of 7 minutes.


I love the dedication of the team at Wonderland to ‘cut through the noise’. It creates a compelling culture and makes for truly magnetic and stand out work. As we were already working side-to-side on so many projects it made perfect sense to integrate the offerings into one brand.  Man Yong Toh, Founder of Moore.

wonderland experience design

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