Being the fifth generation to continue the family-line within the jewellery business, DDNA was founded to shift focus and contribute to the innovation of the industry.
We were tasked with evolving their existing brand and building a unique e-commerce experience. Collaborating with Giulia and Laurens, the creative duo behind 'to the power of studios' to create something refreshing and contemporary. Matching their new line of bespoke products and modernised business. We developed a visual language built around timeless forms, constantly shifting and changing.
Each piece of jewellery has a personalised element based on your DNA makeup and therefore unique to each customer.