Femme & Fierce is on online fashion retailer for strong, sassy, feminine, independent women with attitude, who like to express themselves through bold colours, luxurious fabrics and playful prints. The companies Founder, Stephanie, who ran a popular Concept Store in Amsterdam for five years, was eager to retain her connection with shoppers and still offer personal touches once her business went online. Our brief was to create a custom webshop with a distinctive style that brought the brand to life, encouraged sales and felt friendly and fun.
A brand with attitude
We developed a bold and iconic concept with a vintage flavour called ‘Pinky Boss’ that captured the essence of the brand. The core pillars of refined elegance, grace, sensual presence, and playfulness, with a little rock n roll. It’s Audrey, Marilyn, Debbie Harry and Patti Smith rolled into one. An attitude for empowered women, everywhere. Pairing a new confident art direction style vintage fonts and a 70’s influenced colour palette of pink, black and red. We created an unmistakable design style. The interaction design, art direction, and animations are where the real attitude of Femme and Fierce comes to life , adding bags of personality with sassy copy to match, that completes a memorable user experiencer.
After the launch
The result was a fashionable webshop brimming with style. We helped Femme & Fierce grow within the market and since launch we added chat functionality so Stephanie could offer on-demand personalised style advice, anywhere, anytime.